Chipping Away at Intel - Case Study ExampleThe reorganization of Architecture Group took place in the third year of Barrett’s tenure, in which a new unit consisting of networking operations and merger of communications was established. The intention behind these reorganizations was decentralization; and making decision making process stronger so that business operations would be carried out in a systematic way.In the tenure of Barrett, Intel had to face environmental pressures which disturbed company’s reputation and finances. The three most significant environmental pressures faced by Intel were competitor’s effect, economic turmoil & geopolitical factor and fall of corporate reputation. Intel went into the production of network servers and routers. This initiative was not applauded by Cisco and Dell, which were its biggest customers of chips. Intel had to eventually stop the production of network servers and routers. Advanced Micro Devices produced Athlon processor chip which was faster than Intel Pentium III chip.
